Outdoor Vacation Set
Outdoor activity promotional: type and image class
Description
For these pieces, I was tasked with creating promotional works for an adventure-style camp that had all manner of outdoor activities, such as hiking and kayaking
Challenge
Emphasize the fun and adventurous nature of the promoted outdoor activities, excitingly, without compromising clarity.
Solution
Each piece took heavy emphasis on the activity they were advertising and adjusted the layout accordingly. For instance, while the hiking one focuses on the lateral direction of trees and the expansive area of the mountainous region in its layout, the kayaking one has a more dynamic direction akin to the freeform movement of water itself, allowing the direction of a certain element to follow through a specific direction.
